John F. We first met, when he was creating and building an OOH software platform. It has been a while since John and I last visited, as you will read below. Please give us a little background about yourself and start in OOH. I was doing some freelance marketing consulting and a client asked for help setting up an OOH campaign in New York City. I hopped on my bike and rode around town, writing down the locations and owners of the units I thought would work best for the campaign. When I got home, exhausted and with a list of a half-dozen or more companies I now needed to research and reach out to, I thought: there has to be a better way to do this! Well, after the bike experience I began reaching out to as many people as I could within the OOH industry to determine whether there was a business opportunity in the realization I had. Do you believe someone who leads an organization should have a minimum of 10, hours in that field to be successful? Or at least an OOH Professional who has that much minimum experience as a consultant or employee?
The Better Way To Do This
We saw an opportunity to bring greater insight and efficiency to the medium of OOH with software, so we built a platform called ADstruc to transform the way OOH campaigns are put together. By centralizing the industry's data and automating transactional work, we unlocked time for our team to focus on a higher level of strategy and client service than had been previously possible. Plus we enabled a more audience-driven approach to OOH — one that better aligns with brands' digital and social efforts. As a result, our service is responsive and accountable — unencumbered by the rigidity found in legacy organizations. Technology Culture Work Contact Careers.
Remember me. Forgot your password? Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases , first-look research and daily insights from Joe Mandese, Editor in Chief. Out-of-home media agency Project X has unveiled a new interactive analytics suite that the firm says is more advanced than other analytics packages in the OOH space and comparable to those provided by internet advertising leaders like Google and Facebook. Custom integrations with first-party data sets, brand lift studies and other measurement methodologies are also available. Clients will be able to access their personalized dashboards at any time, from any device, once their OOH campaigns have gone live. Historical data will be accessible as it accumulates over time. Toggle navigation. Free to qualified media, marketing and advertising professionals. Advanced Search.